About Me














Marketing & PR professional, available for publishing companies and authors.


Has worked for:

Pan Books

Merehurst

Charles Letts

Dorling Kindersley

Constable & Robinson

Sutton

The History Press


If you would like to discuss using my services please email or phone.


gazchappers@btinternet.com

01453 751817

07713348628


 

I have many years experience in marketing, public relations and sales that includes planning, creating, co-ordinating and budgeting campaigns, writing all sales and advertising materials and maintaining effective PR coverage. I have excellent communication skills, I am good at presentations, can manage and work within a team and can work on numerous projects at any given time.


Specifics:


  1. Evaluating each project - price, format, cover, timing, content, emphasis, visuals, targeting, defining usp and key points

  2. Co-ordinating all elements in the mix

  3. Assessing the author and ensuring maximum involvement in the campaign

  4. Creating, planning and budgeting campaigns

  5. Organising PR including author interviews, press and magazine features and reviews

  6. Internal & external communication

  7. Organising author tours, events and functions

  8. Liaising with the sales force

  9. Making presentations at conferences and meetings

  10. Working with key accounts on promotional campaigns

  11. Preparing and implementing sales & marketing plans

  12. Controlling budgets

  13. Creative - design concepts and ideas

  14. Preparing display material (posters & leaflets)

  15. Creating web campaigns

  16. Writing copy for press releases, catalogues & advertisements

  17. Strategic planning

  18. Maintaining corporate visibility and branding

  19. Managing staff

  20. Dealing with outside agencies including media buying, design and print

  21. Implementing company strategy and development

  22. Managing expectations



Book Marketing for Authors

What I can do for you


  1. Defining your book concept

  2. Creating an effective synopsis or book proposal for an agent or publisher

  3. Advising or assisting with your marketing & PR

Book Marketing for Publishing Companies

What I can do for you