I have many years experience in marketing, public relations and sales that includes planning, creating, co-ordinating and budgeting campaigns, writing all sales and advertising materials and maintaining effective PR coverage. I have excellent communication skills, I am good at presentations, can manage and work within a team and can work on numerous projects at any given time.
Specifics:
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✦Evaluating each project - price, format, cover, timing, content, emphasis, visuals, targeting, defining usp and key points
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✦Co-ordinating all elements in the mix
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✦Assessing the author and ensuring maximum involvement in the campaign
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✦Creating, planning and budgeting campaigns
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✦Organising PR including author interviews, press and magazine features and reviews
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✦Internal & external communication
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✦Organising author tours, events and functions
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✦Liaising with the sales force
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✦Making presentations at conferences and meetings
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✦Working with key accounts on promotional campaigns
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✦Preparing and implementing sales & marketing plans
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✦Controlling budgets
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✦Creative - design concepts and ideas
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✦Preparing display material (posters & leaflets)
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✦Creating web campaigns
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✦Writing copy for press releases, catalogues & advertisements
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✦Strategic planning
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✦Maintaining corporate visibility and branding
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✦Managing staff
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✦Dealing with outside agencies including media buying, design and print
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✦Implementing company strategy and development
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✦Managing expectations
Book Marketing for Authors
What I can do for you
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✦Defining your book concept
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✦Creating an effective synopsis or book proposal for an agent or publisher
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✦Advising or assisting with your marketing & PR